Smith & all his sons retired last century.
68% of brand refreshes or rebrands follow new appointments.
Your marketing is sweating and it's not even April.
A McKinsey study found that consistent branding can reduce marketing costs by up to 30%
You have a Vin Diesel business with a Mark Sinclair brand.
Commuters might see up to 250 brands a day. Be the one that stands out.
Transglobal Swiftpath Storex LTD, doesn't really roll off the tongue.
A well-executed branding strategy can improve the success of an M&A by as much as 42%: Venture North Group
Rebrands reduce acquisition risk by more than 50%: Brand Finance
Your customers in Shanghai don't speak brummie.
72.4% of consumers say they’re more likely to a choose a brand that feels native to theircountry: Can't Read. Won't Buy Study
Nobody knows what your 'vertically integrated process that leverages automation technologies' actually does.
Year after year, Seigel+Gale's "World’s Simplest Brands" report shows that simplicity drivesbusiness growth.
Everyone else's 'new thing' is making your thing, a soon-to-be dead thing.
In 2010, Netflix had over 20 million subscribers whilst Blockbuster filed for bankruptcy despite both beginning in video/DVD rentals. Make sure your brand reflects the opportunity.
"Helping innovate tomorrow's visions today" sounds really familiar.
55% of businesses struggle with maintain their market position because of imitation: Business Insider
Companies with solid brand differentiation had an average 24% higher customer retention rate: Gartner
There's skeletons in your closet and now you have a reputation crisis.
Uber’s perception score increased by 40% after their rebranding in 2018 following Travis Kalanick's snafu.
You're known as the one with the red logo. Or was it blue?
Using a consistent brand colour can increase brand recognition by 80%. Distinct and memorable assets can increase brand value by up to 30%: Colourcom
Your customers are getting younger but your brand keeps getting older.
SAP’s 2010 rebrand to focus on digital transformation increased its cloud subscription revenue from €0.8 billion in 2014 to €8.4 billion by 2020. Support your transformation with a brand that shows it.
[customer name] has not responded to your email since [insert date].
17% of a customers decision making is whether the brand truly gets them: Ipsos
You thought avoiding emotion meant you could build trust. But nobody trusts a psychopath.
68% of customers expect brands to demonstrate emotion like empathy: Salesforce
You mean serious business, but now you're just serious.
57.5% of customers buy from brands with strong personalities: Adzooma
You’re about to be out in public with your ugly bits showing
Don’t be caught short before an IPO. Brand strength is a top 5 decision metric for 59% of investors.
